Google Ads and Reddit
Marketing Agency

Google Ads can be an absolute goldmine, or it can be a total waste of money. It all depends on how you approach it. And 90% of the time, the difference between those two scenarios isn't the budget or anything like that, it's not even really the competition, though it can be. Instead, it usually comes down to the strategy or the campaign structure. Of course, there are other factors, like the quality of the website and so on, but these are the situations I run into most often. For example, I've seen accounts where Search, Shopping, and PMax campaigns are all targeting the exact same audience, so they end up stealing conversions from each other. I've seen a ton of accounts where brand keywords are just draining money. And then people are thrilled because, on paper, Google is bringing in a ton of conversions, but in reality, it's not driving any actual business growth. I've seen a bunch of other mistakes, too. But as a rule, once we fix the most common issues, like separating campaigns by intent, setting up the right negative keywords, and configuring conversions properly... Your return on investment can literally double overnight without spending a single penny more. And that's not even counting the other stuff, like the right strategy, proper funnel structure, and so on. We've done this across a ton of industries for a ton of clients. We have a list of about ten of the most common mistakes, just going through that alone already gets a lot done. So, if you think your campaigns could be doing better, and they probably can, there's a button right below. We'll chat for a bit, look at your biggest challenges, and take a quick glance at your account. You'll know exactly what needs to be fixed, whether you decide to work with us or not. And if you do want to work together, we're always here.

Reddit ads, our forte. I know, as soon as you see Reddit, you probably think exactly what I thought when I first started advertising there. "Reddit users hate ads, nobody serious is on there. Maybe you even tried it and it didn't work, or Redditors just tore you to shreds." And you're right, in a way. It really is harder on Reddit than on other platforms, definitely harder than Google and Meta, but for that exact reason, advertising there is still cheap. The CPC and CPM are much lower than on Google or Meta. The reason for this is that most brands don't even bother trying to make it work there; they're comfortable. They have revenue coming from Google, revenue from Meta, their SEO is working, their affiliate and email marketing are working, and that's great, you should absolutely keep doing that, I'm not against it at all. But why not tap into an audience where you can, and where others aren't? Here's the thing: Redditors really do hate ads. On Reddit, we are limited when it comes to standard marketing communication. The key to Reddit is not being standard at all. The key to Reddit is putting yourself in a position where you're explaining your business to a cousin, a godfather, or a friend over a drink at a local cafe or tavern. You talk like a human being. And on Reddit, when you talk like a human, concretely, directly, without a bunch of buzzwords and fluff, then that ad will work. We handle all of that internally. We write the ad copy; the visuals can be yours or ours. But we don't just copy-paste from other channels. You can't just take an ad from Meta, throw it up there, and call it a day. Now, is Reddit right for you? That's a different question. Honestly, Reddit isn't for everyone. I mean, for a local construction company, it doesn't really make sense to go on Reddit. The audience isn't really there, or rather, they are, but they're too hard to target. But for other things, tourism services, B2B services operating nationwide or, even better, globally, software, e-commerce shops, all of that could easily find its footing there. It's hard to say for sure because it varies case by case, but I think the best solution is to click that reddish button below, reach out to me, and we'll chat to see what can be done.

Quora, interesting. This is definitely the smallest channel you'll ever hear an agency talk about, and there's a good reason for that. It doesn't work for everyone, but when it does, it's incredibly cheap compared to other channels. The other reason you don't hear about it much is that it makes absolutely no sense to advertise on it if you're only targeting Croatia. Quora is an English-language platform. Most of its users are in Anglophone regions, meaning America, England, Australia, and there are some in Europe, too, but it makes no sense to advertise there if you operate locally. If you operate globally or are targeting foreign tourists, then it makes perfect sense. Now, how does Quora work? It's a platform where people ask questions and look for answers to specific problems. So, it's not exactly like searching on Google. But users behave relatively similarly to that, in my opinion, it's somewhere halfway between Google and Reddit. For example, they might ask what the best service is for a specific situation. Someone in America might search for "What is the best roofing company for roof repair in Washington?" No one in Croatia will do that, because it's in English. They might ask how a certain product category works, like, "How does a steam cleaner work?" Or "Is product X worth the money?" or "What are some better, cheaper, or more durable alternatives to product X?" And your ad can appear right next to those exact questions. So, we're not talking about some generic search here; it's right alongside a concrete question and a very clear signal of intent. We can do a lot of different things there, but this is definitely its biggest strength. Quora isn't for everyone, but if you have a service or a product with a slightly longer sales cycle, like consulting services, B2B software, higher-ticket product categories, travel, cruises, yachts, anything where it takes people a few weeks to make a decision and where they're going to do a bit of research, this could be a great channel for you. Or, of course, if you sell products abroad. Because here's the thing: hardly anyone uses Quora, and it can be highly profitable for that exact reason. It won't bring you the millions that Google can, but much like Reddit, it will allow you to take a step forward and capture an audience in places where your competitors aren't looking. So, it's not for everyone, but there's a good chance it's right for your business. The best way for us to figure that out is for you to click this little button on the side, tell me a bit about your business, and then the team and I will tell you honestly whether advertising on Quora makes sense for you or not. We'll have a quick chat.